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SEARCH ENGINE OPTIMIZATION SEMINAR and WEB SITE MARKETING SEMINAR
I give these search engine optimization and web site marketing seminars at various locations around the country. If you would like to one of my optimization and marketing seminars or have one at your company for your employees please contact me. We can arrange for you and/or your people to attend or for me to come to your location and do a presentation just for your company.
Joe Reveals the Keys Getting Search Engine Rankings, Targeted Traffic and Making Money Online:
I'll expose the most powerful, most effective, and most profitable secret methods I discovered that can literally turn you into a profit-making web-savvy marketer...and you don't have to be a geek (or even know the first thing about building websites)
SEMINAR OUTLINE
The Internet
Market: past, present, and future
Its not the Wild West anymore
Search Engine Optimization or SEO
No longer just search engines
It all relates
CONVERGENCE is the word of the day
Marketing Your Website
OBJECTIVE of Your Site
Sell a product
Offer a service
Give technical advice
Customer Service Site
Offer a combination of the above
Getting Targeted Traffic
Page Design
Content
Search Engine Optimization (SEO)
Links
Outbound Links
PAGE DESIGN
The Top of the Page
The SWEET SPOT
General Content
Page Footers
PAGE CONTENT
Original Content is KING
Distributing your content
Buying Content
AVOIDING DUPLICATE CONTENT
SEARCH ENGNE OPTIMIZATION (SEO)
CHOOSING YOUR KEY PHRASES
Domain Name
Title
Meta Tags
Opening Paragraph
Company Name and Information
Page Names
Opening Title
SEARCH ENGNE OPTIMIZATION 2 (SEO)
Page Content
Alt Tags
Comment Tags
Link Anchor Text
Sitemaps
Robots.txt files
And almost most importantly Links
LINKS
Getting Started
Outbound Links
Inbound Links
PPC or Pay Per Click Ads
OUTBOUND LINKS
Outbound Links show how well your site agrees with a search engine.
INBOUND LINKS
Getting Listed with Expert Sources
How to make other Web Sites WANT to link to you.
Link Trades
Link Exchanges
Web Rings
Paid Links
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MAJOR SEARCH ENGNES AND DIRECTORIES
MSN
Yahoo
Google
DMOZ
BLOGS – FORUMS – RSS It’s all NEWS!
Source of Traffic
Source of Links
Ability to Syndicate your Site
Black Hat Optimization
Cloaking
Artificial Links
Multiple Domains
Duplicate Content
3 Way Linking
Keyword Stuffing
Semi-Black Hat Techniques
Geographic Databases
Touch Command
Home Run Pages
Is Black Hat for You?
Making a Site that SELLS
What is your Potential Customers Motivation for being on your site?
Making a Site that SELLS 2
Appeal to the Customers Motivations
Lust
Gluttony
Greed
Laziness
Anger
Envy
Pride
Making a Site that SELLS 3
Headline
Information
Call to Action
Previous Customer Testimonials
More Information
Call to Action
2nd Chance Offer
Why not?
Give Something Away
Free is an Excellent Motivator
Get Something Back in Return
Marketing with Your Data
Newsletters
Email Advertising
Using your Data
Email List
Stats Programs
Customer List
SUMMARY
Have a GOAL or Objective for the website
Design with an eye on the search engines
Integrate that with your sites selling objective
Make sure there is a CALL to ACTION at the site
Use gathered information to enhance marketing on the site
DISCUSSION
Questions and Answers
Case Histories
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REMEMBER LINKS SHOULD ALWAYS BE BLUE!
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